Busy, busy, busy is often the feeling or words I hear from folks in business. However as a business owner I know there is a big difference between busy and effectively working your business. What are your goals? What are your meaningful moments set aside for each day? What makes a more meaningful life at the end of the week? Personally I am most comfortable when I am “busy” but I also have learned the hard lesson that simply being actively involved in activities does not a successful business make.
What makes your business succeed? For me it is clearly defined outcomes then deciding who does what tasks that align that outcome. I love to do graphics, to write copy and to build wireframes for our clients, however if I engage in those activities excessively and no one goes out to reach potentials and transition them to clients, we’ll have many beautiful ideas and perhaps a few great pieces of art, but the bills won’t be paid.
One of the most important things in my business is knowing who I am not. I am NOT the accountant, I am not the attorney for our contracts, I am not the deep clean specialist who comes to my home from time to time. I am the Strategist, and the creative director and at times the ghost writer. When we keep in mind to work to our strengths and to hire the strengths of others it is a win/win situation.
Many times individuals discount why doing something simple matters. An example is backups of their computer or blog. It seems simple, it is often done in less than 2 minutes, however without consistent actions when the computer or virus has malware or mechanically fails that basic action is the difference between business continuing the next day on a new machine or fresh load or days of lost business and records. The “why” we do actions matter much more than we often think through in that 2 minutes of option.
Effectiveness in a family owned business is knowing why you work to own a business. For our family it is to focus from a perspective that aligns with our beliefs as Christians. It is to allow us to work as a family as we homeschooled a youngest and to attend important events of our olders when they were in school. It was to set hours that worked for our family as a whole and to be able to flex our income up and down as we needed to support our family and the families of those who work with us. For us effectiveness wasn’t working eighty hours a week as a family, though we learned that the hard way for many months. Effectiveness was learning when to turn down the work for the expectations didn’t match the proposed offer, when to let go of clients who wanted to take advantage of our kind nature in business. Effectiveness is also knowing what makes our team feel cohesive and taking time to make sure each individual is valued and appreciated for the consistent work they do. It doesn’t matter if we top our goals if we become exhausted and ill for doing too much.
The next time you’re feeling “busy, busy, busy” take time to pause, look deeper than the activities going on around you and within you, are they the action your want for your daily life to be spent effectively? Are they bringing meaningful moments to your daily life? Are you choosing to create a well-lived life?