Are you frustrated that something isn’t happening in your business or daily life? I recently had a client who was frustrated that a certain action wasn’t happening as an outcome of his conversations with potentials. When a few questions were asked, it was apparent that he had considered the eight or so calls he had made as significant. However, in my experience a new sales person only closes about 2-10% of the time, so with less than 100 calls made, there would not be the outcome desired each month! There was a significant gap in the experience expected to participate in and the desired outcome expected.
The desired outcome is important to identify in our business and personal life. If we desire to have a trip to Europe in the springtime, but have not achieved the identification of the price of the trip, then divided that number by the number of months we have to save for that trip, most trips won’t happen. Each of us do sequential builds daily. We pick up our toothbrush, we squeeze the amount of toothpaste on the toothbrush, we wet it under the faucet, then we brush at the right pressure to clean, but not harm, we rinse our mounths and our brushes and we put the brush back. Success.
The key to success for most of us is taking the goal and breaking it down. In some cases we may not know how to do a task or skill and we can realize we need to learn something new. In other cases, we have limited our options for success by not considering all the possibilities. I heard a client say just last week “I’m not always motivated to write in my blog daily, but Tuesdays seem to be quiet, everyone is out of the house, and I wish I could write all day” To which my reply was “why not? Why not write every Tuesday every post you are up to writing, then schedule them for the times needed, get ahead, enjoy knowing you’re not always on “oh my gosh this is due” timelines”. It was not in the options she had given herself to enjoy writing all day Tuesdays and get ahead so that her marketing and social media would be preplanned and more effective. There is no doubt in my mind she’ll not only be more effective with the new deconstruct of what works for her, but her writing will be more effective with additional social media planning for readership allowed by the additional time she’ll already know what is coming next.
One of my goals this year was to have more ease and margin in my life. I tend to be a “get it done” kind of worker regardless of the personal cost once I’ve committed to a task. I recognized that the value on “get it done” was not nearly as important as the value I needed to place on “is this worth doing from a business perspective?” before agreeing to a project. You see, not every project, offer, or role I am offered needs to be accepted. To achieve the goals I have for myself and my team, only those projects and roles that allow me to steward my best gifts are the ones I should personally engage. If someone else on my team is capable of doing the tasks, those tasks most likely isn’t the tasks I should be involved in, for my gifts involve seeing the vision, developing the tools, or writing the programs, I’m not the graphic artist, the social media manager, nor the secretary, I’m the producer, the educator, and the branding guide. Are you doing the roles and jobs you are best at doing? Are you spending your fee time on ten dollar jobs that could have been paid for by working at the level you work? Learning to give up doing what is not my best role increased my bottom line as well as focused my business profits.
Whether you need to learn a new skill, polish an old one, or perhaps consider deconstructing what isn’t working until you realize where you exited off the success train, it’s worth putting it on paper. What do you do? When do you do it? With whom is it best accomplished with? What does the client look like that needs your services? When we get focused on success, it is easier to achieve it!